From the formation of sedentary societies, architecture have perceived as a representation discipline. The power of kingdoms and rulers have taken their places on the architectural pieces. Without any doubt, wealth is a condition that affects architecture. If it was not a particular building wealth conditions of the constructers, represent themselves. Pyramids, palaces, and other important places were constructed with the awareness of illustrating the power.
However, today's architectural conditions
in terms of wealth representation are very different. The capitalist social
structure created a new economic class. This class is wealthy capitalists who control
lots of the capital. This new group of people consists of lots of individuals
who have the power of independent decision-making. Their enormous power resulted
in strong inducements all around the society. In other words, they created
their new value judgment system. The commodities which are blessed and
calculated by the capitalist system begin to be used as a part of the spectacle.
While capitalism is steadily calculating the trade values of all the things
around us, wealthy people find a way to integrate those trade values, recognized
by the public, into their representation ceremony.
Nearly all the out-of-scale buildings can
be an example of this kind of ceremony. For instance, Mercury City Tower,
located in Moscow, has unique representative qualities. Its color, its form
even its silhouette have differentiated the building from its surrounding.
Architecture creates an expensive image in the city skyline. As a commodity, it
looks and performs very well. The actual massage is about being able to inside
of this building. So we can say that one of the critical roles of the building
is showing this ability to others.
