In our consumption society the bonds between the advertisement and giving information are very destructed. Everyone knows the fact that advertisements are for making us consume. However, we have developed immunity to exaggeration of the product. What we are very open for is the advertisement effects on the social structure. Consumptions have become a way of representing ourselves. The act of consuming is what we consume. The style of our consumption is very meaningful for the society. In the other hand, our contract with the consumed material is based on our desire to be needed. Interestingly, our need for the product is less important than the sense of being important for the seller. Advertising is used for narcotizing consumers and hiding the profitability goal. The mass production and planned obsolescence are transformed to the idea of special products for special ones by advertisements. This privilege effect is surrounding us while making people addict for it. Addicts are feeling worthless without the advertisement. So, they are working more to consume more. In fact, this is an advertisement consumption rather than the good itself. The system offers the socially accepted advertisements which have no actual value, in return for ambitious working hours. The advertisement became the real thing that present the chance of statue for the people. Even if people know the exact selling aim of them, they could not resist their connections with the society. Advertisements became the general agreement of worth. Also, it has become a collective democratic dream by representing power of the ability to consume.
